AI Lead Qualification & Routing System

Overview

An AI-powered Revenue Operations workflow designed to automate lead qualification, prioritization, and sales intelligence.

The system verifies inbound leads, analyzes buying intent, identifies business pain points, and automatically assigns qualification scores before storing everything in a centralized lead database.

Built to help sales teams focus on high-value opportunities instead of spending time manually reviewing every submission.

How It Works

Lead submissions enter the workflow through a web form and pass through multiple qualification stages.

Email addresses are validated using ZeroBounce before OpenAI analyzes the lead's intent, urgency, and business challenges. A custom scoring engine then assigns a qualification score and priority tier before the lead is stored in Airtable and routed for review.

This creates a repeatable and scalable lead qualification process that can operate with minimal manual intervention.

Key Capabilities

• Email Verification & Lead Validation

• AI-Powered Lead Intelligence

• Buying Intent & Urgency Detection

• Custom Lead Scoring Engine

• Automated Lead Prioritization

• Airtable CRM Integration

• Team Notification & Routing

Business Impact

Reduced manual qualification effort, improved response times, and a structured framework for prioritizing inbound opportunities based on business value rather than guesswork.

Technology Stack

n8n • OpenAI • ZeroBounce • Airtable • Slack • Webhooks • Custom Lead Scoring